First of all, thank YOU for supporting me. I could not have done this without your help. This has certainly been an incredible experience, and I can't begin to tell you the mental agony and exhilaration that comes with campaigning. It's awesome. Thank you.
I received 8,245 votes, taking 14th place. To take 13th, I would have needed 8,260 votes, or 16 additional votes. To overtake David Wong, who took the 12th spot and made the County Central Committee, I would have needed 1604 votes.
3 issues REALLY hurt me:
a. Ballot designation - businessman. Most people see only the name and ballot designation. I didn't realize how badly this crippled me until I actually saw the physical ballot. Wow. Change it to small business owner, and I go from being "the man" to a pseudo underdog. That has to be worth anywhere from 200 to 1000 votes. Of the non-incumbents, I was defeated by a Neighborhood Outreach Director, a Teacher, a Deputy Sheriff, and a Labor Attorney.
b. Bay Guardian Endorsement - People argue over the value of this actual endorsement, but I believe it's worth at least 3-5k votes. The Guardian is the progressive newspaper of the Bay Area. Many believe that in the conservative 12th AD, the value is negligible - but I disagree. If there's any newspaper that's looked at for endorsements, it's the Guardian. Unless the Chronicle or Examiner counter it, people will see it as a "fair" source of news for progressive politics, and there are more in the 12th than you think.
One day, campaigning outside Lakeshore Elementary school, there were at least 4 parents (out of ~ 40 we talked to) who said they just voted the Guardian slate. If I'm right, it means that for non-incumbent positions, you'll need the slate endorsements + the Bay Guardian endorsements to win in the future (assuming the endorse a decent number). Roy Recio picked up 6,167, with the Guardian endorsement, and some hard, retail campaigning. The three non-incumbents, Melanie Nutter, Trevor McNeil, and David Wong all won the Guardian endorsement, plus they had the endorsements of the moderates. The Guardian spoke to a couple people for recommendations on endorsements - they never spoke to candidates.
c. Labor / unions. This was suggested by Gabriel. I can't actually calculate this, and it may or may not be as strong as the Guardian. Michael Theriault almost only had the support of labor, and received 6,634 votes. Melanie received Local 2, and I'm guessing Trevor and David Wong did as well. See reason a.
Many people thought I ran a good race, and I did everything I could knowing that I didn't want to let any of you down. Near the end, though, I wasn't feeling confident how the cards were playing themselves out. To win this race, you had to play as a progressive and a moderate.
Ok, enough strategy, let me tell you how I feel. Surprisingly good. A bit sad at times, but I'm not discouraged - I know exactly how I lost, and I can change parts of that. Next time, I'm going to spend more time in preparation. I entered this race late, and I have 100x the experience that I did at the beginning of this race. Yes, there's going to be a next time. I've got some basic infrastructure pieces in place, and am going to add some additional pieces.
My friend and running mate Trevor said to me yesterday morning, "Do you realize you just voted for yourself? How cool is that?"
Incredibly fucking forking cool.
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