Outwit. Outlast. Outplay.

Posted by jason

10,000 votes, 19 days. Game on.

I’m through the endorsement process and fundraising. From here, it’s all about impressions. How many minds can I imprint my name onto, how many voters can I reach to vote for me?

Endorsements play a role here. About half of the clubs which endorse create a slate card – a mailing with your name telling voters that you’ve been endorsed by that community group. Each of the slate cards hit somewhere between 5,000-20,000 households. Most get thrown away, but they may see the name before it goes into the recycling bin. I need to get my name seen seven times to stick it in the mind of the voter.

This weekend, I will be at the Asian Heritage Street Celebration, between 20th & 25th Ave. on Irving St. handing out my postcards (which will be posted shortly after I finalize the copy), along with Fiona Ma’s literature and registering voters. 50,000 people will be there. For the Bay to Breakers on Sunday, I have a team of runners wearing “Jason Wong for SF DCCC” iron ons – 150,000 viewers. One-third of each day’s viewers will be from the correct assembly district, half of those – eligible voters.

A t-shirt preview

After this, it’s hit the bus lines in the morning, the supermarkets on the weekends, and every possible event I can get to. When there isn’t event, call the voters, get the name out. Then, hit them with the postcard – as many as I can.

Comments

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  1. @ – May 17, 2006 @ 02:36 PM
    how silly and foolish you must feel stooping to such lame "tricks" in order to get "votes" so that you can play politics
  2. Jason Wong – May 17, 2006 @ 04:47 PM
    My first troll. I'm honored! The upside of this obnoxiousness is that people beyond my immediate circle of friends are reading my blog. The downside is that more are coming. As for all the strategic marketing, I'm having a blast. I've learned a LOT about reaching people. So I don't feel silly, foolish nor do I feel like I'm stooping :-). What can I say, I'm a people person, and I'm looking forward to working on great causes.

    P.S. You're not a very "up" kind of person, are you?
  3. Alan Wong – May 18, 2006 @ 03:44 AM
    hmmmm nice blog, kinda interesting how you blogged in detail what the campaign was like. i found this through smartvoter as i was browsing through candidates. good to see more wong's involved in politics.